Joel Janse van Vuuren
is a bit like Disney but with clothes. Even though this shoot is named
The Spirit of Galatea, which refers to the Pygmalion’s statue in Greek
Mythology that came to life, I would like to analyse it through my
glitter filled eyes. Shot by Ilse Moore,
who is much like God’s gift to fashion photography, the campaign is
able to fast forward your imagination into fairytale land, where there
is a world under the sea, animals talk and grass is edible.
The romantic premise of this shoot takes us to the seabed where mermaids
fall in love. The peaceful and serene expression on model Elsa Bleda’s
face suggests she is content and waiting, waiting for that one love.
Adorned in lime and white chiffons she lays in the water effortlessly.
Vuuren’s collection is a dream-like existence where marshmallow pink
chiffon makes for an easy maxi skirt and an over-sized paint print in
sea blue, chocolate and cream provokes us to go and live amongst the
mermaids!