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23 dicembre 2012

Underwater love: The Spirit of Galatea

Joel Janse van Vuuren is a bit like Disney but with clothes. Even though this shoot is named The Spirit of Galatea, which refers to the Pygmalion’s statue in Greek Mythology that came to life, I would like to analyse it through my glitter filled eyes. Shot by Ilse Moore, who is much like God’s gift to fashion photography, the campaign is able to fast forward your imagination into fairytale land, where there is a world under the sea, animals talk and grass is edible.

The romantic premise of this shoot takes us to the seabed where mermaids fall in love. The peaceful and serene expression on model Elsa Bleda’s face suggests she is content and waiting, waiting for that one love. Adorned in lime and white chiffons she lays in the water effortlessly. Vuuren’s collection is a dream-like existence where marshmallow pink chiffon makes for an easy maxi skirt and an over-sized paint print in sea blue, chocolate and cream provokes us to go and live amongst the mermaids!

the spirit of galatea, joel janse van vuuren campaign 

The Spirit of Galatea, Joel Janse Van Vuuren Campaign

Photography by Ilse Moore @ ilsemoore.com
Art Direction: Elsa Bleda
Make-Up Artist: Liezl Zene Oberholzer
Model: Elsa Bleda @ Facebook

Clothing by Joel Janse Van Vuuren @ www.joeljansevanvuuren.com
 
the spirit of galatea, joel janse van vuuren campaign 
 
 the spirit of galatea, joel janse van vuuren campaign
 
the spirit of galatea, joel janse van vuuren campaign
 
 the spirit of galatea, joel janse van vuuren campaign
 
 
the spirit of galatea, joel janse van vuuren campaign
 
 
 the spirit of galatea, joel janse van vuuren campaign
 
 the spirit of galatea, joel janse van vuuren campaign

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